Shado Baker
All posts from Shado Baker
Shado Baker in Asian Markets,

What's in a brand name? In China, everything

Coca-Cola came up with a clever Chinese name that sounds similar, and means Delicious Fun.

If you're a well-to-do Shanghai resident, you might start a typical day with a cup of Starry Hope, and then check email on your Triple Stars before driving to the office in your Treasured Horse. After work, you might unwind with a cold bottle of Hundred Prestige.

In case you missed it, that's actually Starbucks (SBUX), Samsung, BMW and Budweiser.