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This Is How Big the Online Ad Business Has Become — Tech Roundup


How big has the online advertising market become? Stunningly large, with U.S. ad revenue climbing to almost $60 billion in 2015 -- up 20% from the year prior. If that doesn't surprise you, then it also shouldn't be a shock that Alphabet's (GOOGL - Get Report) Google and Facebook (FB - Get Report) raked in 64% of those profits.

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Given the rising popularity of video ads -- along with advertising in mobile apps and social platforms - those figures will almost surely grow -- especially for these two companies.

Earlier this week, it was estimated Facebook's Instagram would bring in over $3 billion in online advertising this year. That's significant, considering Facebook was...