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A Guinness toast will now come with nutrition labels

"Guinness is good for you!" has long been a slogan for the popular Irish stout and the company will now let you come to your own conclusion by putting nutrition labels on its containers.

Serving beer bottles with nutrition labels similar to those found on packaged food is a first in the alcohol industry and is being done voluntarily, according to Diageo (NASDAQ:DEO) CEO Ivan Menezes. Diageo owns Guinness as well as Johnnie Walker, Smirnoff and Captain Morgan, and several types of beer and wine. It sells in 180 countries around the world.

 The company said it will label drinks with the amount of alcohol contained in a given serving size, as opposed to the alcohol content per 100 milliliter, the standard for nutrition labels in Europe. Measuring alcohol and nutrition content that way is "misleading" because drinks vary widely in terms of size, according to Diageo.

Diageo said it has already received U.S. regulatory approval to label its drinks with the amount of calories, carbohydrates, fat and protein in a typical serving.

"Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what's in their glass," Menezes said in a statement.