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Whole Foods Market (WFM) Stock Price Target Lowered at Jefferies

NEW YORK (TheStreet) -- Jefferies lowered its price target on Whole Foods Market (WFM - Get Report) stock to $33 from $38 on Friday. The firm maintained its "hold" rating on the stock.

The Austin-based grocer faces headwinds such as continued deflation and negative media attention, Jefferies said.

Jefferies analysts projected Whole Foods' 2015 fourth quarter earnings at 35 cents per share. Whole Foods will report its fourth quarter earnings results on Nov. 4 after the market close.

"We expect little progress on comps and see potential for management to get more aggressive on reducing price/gross margins," Jefferies said.

Shares of Whole Foods were down by 0.40% to $30.03 in mid-afternoon trading on Friday.

Separately, TheStreet Ratings team rates WHOLE FOODS MARKET INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

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We rate WHOLE FOODS...