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Actionable news in JCP: J.C. PENNEY COMPANY Inc,

Bull of the Day: J.C. Penney (JCP)

J.C. Penney Company, Inc. (JCP) isn't dead yet. This Zacks Rank #1 (Strong Buy) has completely turned itself around and is expected to be profitable this year and next.

J. C. Penny is one of the oldest apparel and home furnishing retailers in the United States, operating over 1,000 store locations in the U.S. and Puerto Rico and its online website.

4 Big Beats in a Row

Last year, Wall Street left J.C. Penney for dead as earnings and revenue spiraled lower, pushed by the relentless attacks on the old model department store.

It looked like the retailer was going to go the way of Montgomery Ward.

But the company got a new CEO in 2015 in Marvin Ellison. He had been at Home Depot and brought Home Depot's sensibility over to the clothing retailer.

It looks to be working. J.C. Penney has beat the street 4 quarters in a row.

It's second quarter beat was by $0.10, as the company reported a loss of $0.05 versus the Zacks Consensus of $0.15.

Comparable store sales rose 2.2% as its top selling divisions were beauty and cosmetics company Sephora, Home and Footwear and Handbags.

Geographically, the Ohio Valley and the Pacific were the two best performing regions.

Beauty and Appliances

Its alliance with Sephora continues to give...