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Dr Pepper’s Prospects in Other Non-Carbonated Beverages

Dr Pepper Snapple Aims High in the Evolving World of Beverages

(Continued from Prior Part)

Further growth

As we discussed earlier in this series, given the sluggish demand for CSDs (carbonated soft drinks), Dr Pepper Snapple Group (DPS) has adopted a strong strategy by acquiring an 11.7% stake in the BodyArmor sports drink line. But aside from sports drinks, Dr Pepper Snapple could look for further growth in other prominent non-carbonated beverage categories like bottled water, ready-to-drink tea and coffee, and energy drinks.

Volume growth

According to Beverage Marketing Corporation, in 2014 the ready-to-drink coffee category posted a volume growth of 10.7%, which was higher than all other non-alcoholic...


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