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How King Digital IPO Got Candy Crushed

Candy Crush maker King Digital was last seen trading 10% lower than it's IPO price of $22.50. It is currently sitting at $20.17 and would appear that this is the result of investors making quick exits. The company saw high demand and potentials in the days before their debut even if many doubted their growth potential. It is easy to see why, as King depended highly on its one hit wonder.

King Digital, however, is not the only social company to have lost points while initially going public. Zynga's shares also fell greatly during their debut and is currently more than 50% down from their IPO price. This seems to be the current trend for IPOs these days, strong first day trading followed by eventual downfall. What do you guys think is the reason for this?