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Facebook Signs Deals With Media Companies, Celebrities for Facebook Live

Gordon Ramsay, shown at a West Hollywood, Calif., event in February, is one of the...

Facebook Inc. FB 0.67 % is paying an array of media companies and celebrities to create videos for its live-streaming service and has signed nearly 140 contracts totaling more than $50 million, according to a document reviewed by The Wall Street Journal.

The social network’s partners vary widely. It includes established media outfits like CNN and the New York Times NYT -0.75 % ; digital publishers like Vox, Tastemade, Mashable and the Huffington Post; and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson.

The value of individual contracts varies widely, with 17...