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Actionable news in JCP: J.C. PENNEY COMPANY Inc,

Can JC Penney and Sears Survive a Slow Holiday?

Slow holiday retail sales won’t put J.C. Penney Co. Inc. (NYSE: JCP) and the Sears and Kmart divisions of Sears Holdings Corp. (NASDAQ: SHLD) out of business, but it could cripple them well beyond where they stand already. Such a crippling may push them past a chance for long-term viability. The retail season is expected to be slow overall, which hurts the weak retailers more than the successful ones.

According to the National Retail Federation:

NRF expects sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.7 percent to $630.7 billion — significantly higher than the 10-year average of 2.5 percent. Online sales are forecast to increase between 6 and 8 percent to as much as $105 billion. Retailers are expected to hire between 700,000 and 750,000 seasonal workers this holiday...


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