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Liftoff Raises $5 Million To Help App Makers Acquire Engaged Users, Not Just Installs

 Mobile application marketers have traditionally chased new users through campaigns designed to prompt app installations. But a company called Liftoff is focused on helping companies acquire a more valuable customer base – those who take action beyond the install. That is, it helps target customers who do things like make purchases, renew subscriptions, reserve a hotel room, or whatever… Read More