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Why Buffalo Wild Wings Fell Hard After Earnings

Buffalo Wild Wings executives worry that patrons tend to visit them during promotions.

investors are flying the coop after the company’s latest quarterly earnings missed expectations by a mile.

The bar-food chain reported earnings of 36 cents a share on Wednesday afternoon, 37% below Wall Street’s estimates. Sales at established restaurants also fell short of expectations. The stock was down 7% in after-hours trading.

Management cited a host of reasons...