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Instagram Is Introducing Shoppable Tags

In an attempt to make its ads a little bit more useful, Instagram is adding new shoppable tags to its arsenal. Soon, you’ll notice that the ads in your feed — say, from Jack Threads, for instance — actually have tags for the products the depict. Click those tags and you’ll immediately get more info on whatever you’re looking at — not to mention a direct link to make a purchase on the web. And, as Engadget points out, the change isn’t intended to give Instagram a cut of purchases made through the tags. Instead, Instagram is hoping it will convince more advertisers to buy in to the social media network.

Take a look at how it works above and look for the change to hit your feed soon: Instagram is currently rolling the feature out to iOS users in the U.S. and eventually planning to bring it to Android as well. Expansion will also include video ads and additional countries in the near future while the ability to save items you’re interested in is also in the works.