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Simple Arithmetic Is Why Google Will Take On Uber in Ride-Sharing

Uber and other ride-sharing services are accelerating the auto industry's push toward self-driving technology, motivated by the extremely attractive economics of selling rides as opposed to selling automobiles.

The San Francisco-based ride-sharing startup, with an implicit market capitalization of $68 billion, will soon face competition -- perhaps collegial, perhaps not -- from Alphabet's (GOOG) Google subsidiary. Google, which has announced its intention to...