Moses Annenberg
0
All posts from Moses Annenberg
Moses Annenberg in The Greatest Power is Political Power,

McDonald's Rejects Burger King's "McWhopper" Stunt

Sorry not sorry. It’s never going to happen.

Burger King

In an unusually passive-aggressive and short-lived advertising campaign, Burger King proposed a day of "peace" with McDonald's via a Whopper-Big Mac burger mashup called the "McWhopper," which would be available for just one day at just one popup location. McDonald's quickly rejected the idea by Wednesday morning.

The country's second-biggest burger chain suggested "a burger war ceasefire" via full-page ads in the New York Times and the Chicago Tribune on Wednesday, saying proceeds would go to a nonprofit that's drawing awareness to Peace Day on Sept. 21. The company's promotional materials noted: "McDonald's has not yet authorized or accepted this proposal."

"Our invitation might be unexpected, but it's 100% sincere," McWhopper.com, a website created by Burger King for the stunt, states.

McDonald's, however, didn't take kindly to the public offer — and suggested that Burger King should not compare their rivalry to "the unequaled circumstances of the real pain and suffering of war."

So much for joining forces.

Here's a response from McDonald's CEO. "A simple phone call will do next time," he said.

McDonald's / Via

We don't really know much about the ill-fated "McWhopper," except that it would have been a hamburger.

Burger King


View Entire List ›