BlackBerry lowered the price of the Priv by $50. The device is now $649. By comparisonGoogle Android Nexus 5 - from $439Galaxy S7 (refreshed)- $599Apple iphone 6s - from $649Apple iphone 6s plus - from $749 Recall that Chen said the company needs to sell 3 million units overall to break-even. This should help move the needle. Agree or disagree: Priv price cut is good news for the hardware division in meeting goal.