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LBS Market in China 2016-2020 - Key Vendors are Alibaba, Baidu & Dianping - Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "LBS Market in China 2016-2020" report to their offering.

The report forecasts the LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.

LBS enable retailers to offer a personalized shopping experience based on location data and behavioral insights. Proximity-based mobile marketing or advertising provides numerous business opportunities and improves customer experience and engagement. In terms of LBS, push marketing is gaining more popularity compared to pull marketing. Depending on the user's location, useful information (such as the nearest restaurants, shopping malls, bars, and lounges) is delivered to people through the proximity marketing service.

According to the...


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