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Xaxis Launches Xaxis Viewpoint, the First 100% Guaranteed Viewable Product in Asia Pacific

SINGAPORE--(BUSINESSWIRE)-- Xaxis, the world's largest programmatic media and technology platform, announced today the launch of Xaxis Viewpoint in Asia Pacific. Xaxis Viewpoint is the first fully programmatic product to guarantee 100% viewability in Asia Pacific. At launch, Xaxis Viewpoint is available in seven markets in the region, including Hong Kong, India, Malaysia, Singapore, South Korea, Taiwan, and Thailand. This product is part of the Xaxis commitment to be at the forefront of the digital industry’s measurement and performance standards.

Xaxis Viewpoint sets a new standard for digital advertising in the region by guaranteeing advertisers 100% viewability. Advertisers are only charged for advertisements that are viewable according to the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB)...