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Whole Foods '365' Spinoff Stores Are Being Carefully Positioned Near Trader Joe's And Sprouts

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Last week, Whole Foods Market, Inc. WFM 1.49% announced a spinoff store called 365, with the first location set to open May 25.

The new grocer's concept has been described as a practical way for Whole Foods to "improve the chain's overall competitiveness and value positioning," Oppenheimer explained.

"We believe the new concept could be a way to capture share in markets that are too small for a legacy Whole Foods Market store and to gain new value-oriented customers in existing markets," Oppenheimer analysts Rupesh Parikh and Erica Eiler said.

Competition And Location Overlap

Parikh and Eiler delved into the key...