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Amazon Prime Day: An Illustrated Guide for Investors

Monday evening marks the start of the third annual Amazon Prime Day, Amazon’s AMZN once-a-year online shopping holiday that offers shoppers a plethora of limited-time offers and special deals. After the success of the two previous Prime Days, this year’s event has already garnered a significant amount of attention.

Last year, Amazon reported that worldwide customer orders surpassed Prime Day 2015 by more than 60%, and Amazon Vice President Greg Greeley has stated that the company is aiming to smash its own record this time around, so it’s clear that Prime Day has quickly established itself as one of the world’s premier shopping events.

While Prime Day is certainly an exciting time for Amazon shoppers, investors might approach the event differently. One-day sales are typically priced into retail share prices already, but the size of Prime Day—as well as the general attention it brings to Amazon’s Prime program—makes this occasion unique.

With that said, check out our full infographic for everything investors should know ahead of Amazon Prime Day 2017:

Amazon remains tight-lipped about its total Prime user numbers, but the above figures represent the best guesses of several research firms.

It’s also worth noting that the two years since the first Prime Day have been a defining period for Amazon. We already knew Amazon was an innovative e-commerce giant, but since then, the company has established itself has a leader in several emerging tech markets, including cloud computing and artificial intelligence.

Amazon is a much different company than it was just two years ago, but the potential for plenty of future growth is still obviously present. Prime Day is a time for Amazon to celebrate its loyal customers, and for investors, it’s a time to reflect on one of the world’s most remarkable companies.

Have a happy Prime Day 2017, and here’s to many more to come!

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