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SECURITIES AND EXCHANGE COMMISSION

UNITED STATES

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): November 2, 2017

THE TRADE DESK, INC.

(Exact name of registrant as specified in its charter)

Delaware 001-37879 27-1887399

(State or other jurisdiction

of incorporation)

File Number)

(I.R.S. Employer

Identification No.)

42 N. Chestnut Street, Ventura, CA 93001

(Address of principal executive offices) (Zip Code)

(805) 585-3434

(Registrant’s telephone number, including area code)

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☒

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Executive Salary and Target Bonus Increase

On November 2, 2017, the board of directors of The Trade Desk, Inc. (the “Company”) approved an increase in annual base salary and target bonus for Jeff T. Green, our Chief Executive Officer. The increases will become effective on January 1, 2018.

Mr. Green’s annual base salary, before and after the increase, is set forth below:

Executive

Pre-Increase Base Salary Post-Increase Base Salary

Jeff T. Green

$ 625,000 $ 800,000

Mr. Green’s target bonus for 2018 will be 112.5% of his base salary. Any earned cash incentive will be paid in quarterly installments, subject to Mr. Green’s continued employment through the end of the applicable calendar quarter.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

THE TRADE DESK, INC.
(Registrant)
Date: November 8, 2017
By:

/s/ Paul E. Ross

Paul E. Ross
Chief Financial Officer
(Principal Financial and Accounting Officer)

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