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Apple TV Is a Much Bigger Game Changer Than You Thought


Updated from Sept. 9 to include fact Apple TV is now available for order.

Apple (AAPL - Get Report) isn't just intent on slightly changing the way we consume content -- it wants to completely revolutionize it, as the Apple TV becomes available for pre-order today. This is something that's much needed in today's ever changing world of television and video games.

As part of the largest event in recent memory for Cupertino, Calif.-based Apple, it unveiled a completely new version of its Apple TV set-top box, bringing a dedicated app store, software development kit, a brand new remote, voice control as well as a new operating system, emphasizing the point that TV is no longer a hobby for Apple, but rather a priority.

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The set-top box not only changes TV, but it changes the way we think about TV.

TV's future lies in apps, not channels, something CEO Timothy D. Cook was keen to point out several times.

The future of TV is apps, Tim says. iTunes, Netflix and Hulu get shout outs on stage.

— Chris Ciaccia...