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Lululemon Strikes a New Pose in Asia

The market for sporting goods in China could soon be larger than the market for luxury goods. An analyst thinks that bodes well for Lululemon.

If Lululemon is going to continue to grow, it needs to find ways to appeal to new customers in international markets. China, of course, is the largest of those markets. So far, Lululemon seems to be flexing the right muscles as it moves into the country.

Needham analyst Rick Patel initiated coverage of Lululemon shares with a Buy rating on Tuesday and is especially encouraged by the company’s measured approach to its expansion in...