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Actionable news in CMG: CHIPOTLE MEXICAN GRILL Inc,

Chipotle brand view slips among consumers: Poll

Consumer opinions of Chipotle Mexican Grill have slid in recent weeks on food safety concerns, pollster YouGov BrandIndex said on Wednesday, a move that hurts the burrito chain's efforts to recover from a string of foodborne illnesses last year.

The YouGov data, requested by Reuters, shows that perceptions about Chipotle's quality on Tuesday returned to levels last seen in early August. Before the latest survey, brand perceptions had nosed into positive territory for the first time since last year.

The survey was carried out the same day investor William Ackman disclosed after the market close that his hedge fund had purchased a 9.9 percent stake in Chipotle, buying in after the once high-flying company was battered by food-safety issues.

"For at...


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