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Target CEO Warns That Hispanics May Be Shopping Less

  • Sales to Hispanics at retailers cratering since Trump elected
  • Vans, Nike, Jordan and Skechers also taking hit: NPD analyst

Target Corp. Chief Executive Officer Brian Cornell is sounding alarm bells over the state of Hispanic shoppers in the U.S. -- a key growth demographic for many retailers and consumer brands.

“The Hispanic consumer in the U.S. is shopping much less,” Cornell said at the Fortune Brainstorm Tech event Tuesday in Aspen, Colorado. “They are staying home. They are going out less often.”

Cornell didn’t mention President Donald Trump by name, but he talked about a shift in behavior this year and mentioned “border towns” -- where retailers for years have depended on shoppers from northern Mexico for higher revenue. Trump took office in January...


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