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5 Amazon Competitors Are Getting A Piece Of The Prime Day Pie

5 Amazon Competitors Are Getting A Piece Of The Prime Day Pie - Amazon.com, Inc. NASDAQ:AMZN, eBay Inc. NASDAQ:EBAY

Amazon.com, Inc. AMZN 1.5%’s Prime Day is certainly getting a lot of headlines today. Ironically, the e-commerce giant has made the promotion into a major sales opportunity for many of its rivals, who have launched competing prime day deals.

For example, Retail Dive reports Wal-Mart Stores, Inc. WMT 1.24% is trying its best to beat Amazon’s prices on electronics with its “Dare to Compare” sale.

In addition, Best Buy Co Inc BBY 1.25% responded to Prime Day deals by cutting prices on a Philips smart LED starter kit to $124.99 (compared to Amazon’s price of $199). Best Buy also slashed its price for a 64 GB iPad Air 2 from $499 to $399.

J C Penney Company Inc JCP 1.04% is offering an extra 30 percent off for card holders during its 48-hour “Penny Palooza” sale.

Kohl’s Corporation KSS 0.52% is offering 20 percent off online buys on Prime Day only for its “Beat the Heat” sale.

eBay Inc EBAY 0.64% has also taken a not-so-subtle jab at Amazon and its $99 annual Prime membership fee. Today, eBay’s homepage links to its regular deals page with a banner that reads “Exclusively for everyone- Deals up to 70% off. Always Free Shipping. No Membership required.”

Disclosure: the author holds no position in the stocks mentioned.

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