The British telecoms regulator Ofcom proposed further cuts in mobile termination fees, in a move that could lead to cheaper bills for consumers. Mobile termination rates have already fallen down 80% since 2011 from 4 pence a minute to 0.8 pence. Ten years ago termination rates were 14 pence a minute. Ofcom's Competition Policy Director Brian Potterill said consumers were benefiting from a competition in the market. He said "The average cost of a call bundle has fallen from 40 pounds to around 13 pounds in real terms over the last ten years."