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Is Paying For Mobile Data Outdated? T-Mobile And Sprint Launch Unlimited Plans

Is Paying For Mobile Data Outdated? T-Mobile And Sprint Launch Unlimited Plans - Sprint Nextel Corporation NYSE:S, AT&T Inc. NYSE:T

Are the days of paying for mobile data usage coming to an end? Lower-cost carriers Sprint Corp S 0.17% and T-Mobile US Inc TMUS 1.29% have used unlimited data offerings as a unique selling point to differentiate themselves from industry heavyweights Verizon Communications Inc. VZ 0.56% and AT&T Inc. T 1.1%.

While Verizon and AT&T have been primarily focused on acquiring high value clients as the market becomes more saturated, Sprint and T-Mobile have aimed to steal business away from the higher costing carriers.

Related Link: AT&T Customers Will Soon Choose Between Overage Fees Or Slower Speeds When They Exceed Data Limits

One way to do so is to offer unlimited data plans to sweeten the deal. As data usage becomes more essential to everyday life, the threat of having to limit data usage to avoid overage charges is a frustrating predicament for many mobile users. It appears that unlimited data is what users really care about at the moment.

T-Mobile announced a plan to end all data plans with an announcement Thursday. The company will offer an unlimited data plan for $70 per month. Sprint immediately fired back with its Unlimited Freedom data plan with unlimited usage for $60 per month.

Outspoken T-Mobile CEO John Legere and Sprint CEO Marcelo Claure have engaged in a Twitter war over the companies' new initiatives.

Drama ensued.

"Sounds like a crappy plan to me," Claure tweeted in response to T-Mobile's news.

Legere replied "It takes 5 mins to copy-paste... and a lot longer to build the right network."

The Sprint CEO claims this plan has been in place for quite some time, and that T-Mobile copied their unlimited plan with an emergency announcement, even though they are not ready to launch the offer until September 6. Sprint said it is ready for the plan to launch immediately.

Year-To-Date Performances

  • AT&T is up 20 percent.
  • T-Mobile is up 20 percent.
  • Spring is up 66 percent.
  • Verizon is up 14 percent.

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