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Twitter (TWTR) Stock Pops, Boenning & Scattergood: Could Steal TV's Dropping Ad Sales

NEW YORK (TheStreet) -- Shares of Twitter (TWTR) were advancing 7.38% to $20.98 on heavy trading volume mid-Monday afternoon as analysts at Boenning & Scattergood see the upside in TV's declining advertising sales for the San Francisco-based company.

"Live stream video could start to tap into ad budgets that are shifting away from linear TV," the firm said in a note cited by Barron's.

"In the next six months, 19% of marketers and 17% of agencies involved in digital...


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