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Democratic And Republican National Conventions Will Be 'Live' On Twitter

Democratic And Republican National Conventions Will Be 'Live' On Twitter - CBS Corporation NYSE:CBS, Twitter NYSE:TWTR

While there has been a lot of negatively surrounding Twitter Inc TWTR 1.94% as of late, the future of Twitter is almost certainly in "Live" content. It could be a key catalyst to drive new users to the service.

Twitter has already secured a $10 million partnership with the NFL to live-stream games in the upcoming season and has ambitious plans to partner with up to 10 other leagues and networks, according to a recent Fortune article.

Monday, Twitter has announced it has secured a deal with CBS Corporation CBS 0.95% to live-stream the networks coverage of the Republican and Democratic debates. As the popularity and engagement of Twitter has waned, its influence in politics still keeps it extremely relevant in the upcoming election.

"Twitter is the fastest way to find out what's happening in politics and to have a discussion about it," said Anthony Noto, Twitter's chief financial officer.

SunTrust analyst Bob Peck told CNBC that M&A activity surrounding Twitter is nearly "inevitable in 2017."

"I think it's still an intriguing asset. It is your best real-time search engine out there; it's also your news source so its great place to go. There's a few names that make sense: Apple Inc. AAPL 0.55%, Google (Alphabet Inc GOOG 1.39% GOOGL 1.4%), Facebook Inc FB 0.82%. So, it could happen, but with a new board and a new CEO, I think if there is M&A it will be after this year," Peck said.

SunTrust downgraded Twitter on Monday to Neutral from a Buy rating.

Did you like this article? Could it have been improved? Please email feedback@benzinga.com to let us know!

DateFirmActionFromTo
May 2016BenchmarkMaintainsBuy
Apr 2016RBC CapitalInitiates Coverage onOutperform
Mar 2016Deutsche BankMaintainsBuy

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