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Women More Likely to Adopt Mobile Trading Technology Than Men


NEW YORK (TheStreet) -- If you were asked to imagine an investor using a smartphone to place trades, you would probably picture a man.

But this is not the world we live in today. The reality is women are just as likely as men, and in some instances even lead the charge, when it comes to using mobile technology for investing.

E*TRADE (ETFC - Get Report) (disclosure: where we work) conducts a quarterly tracking study of experienced investors, and when it comes to investing, women -- not men -- skew more likely to be using mobile technology:

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  • Women are more than twice as likely as men to own a smart watch (19% versus 9%), and are more interested in using wearables to monitor their investments -- 33% versus 26%.
  • Women use mobile channels to manage their...