Usman Shah
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Value Menu Wars!

Burger King Worldwide Inc (NYSE: BKW) making a move in this value menu war to get the consumers more for less. September 1st has been set as the release date for Burger Kings new  "French Fry Burger" which will cost $1. The burger is going to have 360 calories and 19 grams of fat. What is a French Fry Burger you ask?? It just a beef patty with 4 of Burger Kings fries on it. HOW INNOVATIVE!!! I have been doing that since I was five. McDonald's Corp (NYSE: MCD) has recently released Grilled Onion Cheddar Burger and a McDouble on its Dollar Menu. Burger King has offered any 2 burgers for $5.00. I am not sure if lowering prices is helping the companies make money but it is getting customers through the door. I think this heavy promotion of cheap food needs to STOP!! They need to start looking a different direction and offer more quality food even if it cost a little extra. Last year McDonald's reported a 1% increase in U.S based customers, while Burger King reported -.5% decrease. The competitors like Chipotle Mexican Grill Inc (NYSEL: CMG) who actually do offer quality over quantity reported a 3.4% increase, this could be because they are fairly new and still expanding but there food is 100% better. Just saying guys instead of fighting each other might want to take the high road to success.