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EverString and Marketo Empower Marketers to Utilize Predictive Technology to Reach More Customers

SAN MATEO, CA, May 04, 2016 (Marketwired via COMTEX) -- Joint Solution Uses EverString Audience Platform and Marketo Ad Bridge to Help Marketers Identify Potential Buyers and Expand Audiences

SAN MATEO, CA--(Marketwired - May 4, 2016) - EverString, the fastest-growing predictive marketing SaaS company, today announced that they have extended their partnership and integration with Marketo, Inc., to help customers use big data to segment their leads and accounts. By combining both companies' powers of predictive and engagement marketing, the segmentation capability of EverString Audience Platform is now integrated directly with Marketo Ad Bridge to help marketers expand their audiences and find new customers.

This integration will be available via Marketo LaunchPoint®, the most complete ecosystem of best-of-breed solutions available for marketers.

"With our recent release of EverString Audience Platform, EverString has once again led innovation within the predictive marketing category. We are excited that Marketo recognized the value of our unique approach and has partnered with us to make this capability easily available for their customers and prospects," said J.J. Kardwell, President and Co-founder of EverString. "Our B2B customers are gaining significant value from the ability to identify the group of prospects that best aligns with each of their products, territories and campaigns, and then...