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Actionable news in UA: UNDER ARMOUR Inc,

Here's how Under Armour is helping Kohl's become an 'active and wellness' retailer

For Kohl's, welcoming Under Armour into its stores was the "biggest brand launch" the department store operator has ever had.

"The launch of Under Armour exceeded our expectations, and the launch accelerated our rate of growth in the important active category," Kohl's CEO Kevin Mansell said on Thursday's earnings conference call.

The department store chain only just began selling Under Armour's merchandise — sported by celebrity athletes like Stephen Curry and Tom Brady — in its stores this past March.

"I think by the time we get through the second quarter and into the third quarter, we'll have a much better vision of the positive impact that [the Under Armour] brand has on our [same-store sales] comps," Mansell said.

The CEO has previously guided that the partnership with Under Armour could lift Kohl's comparable sales — a metric closely watched for retail stocks by Wall Street — by as much as 100 basis points, and "nothing has occurred in the launch that would lead us to believe that it would be anything less than that," Mansell said on Thursday.

On the whole, Wall Street was largely disappointed with Kohl's mixed earnings results on Thursday, as the department store...


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