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Hulu: Change of Business Strategy

Key Takeaways from 21st Century Fox's Fiscal 2015 Results

(Continued from Prior Part)

Hulu going ad-free?

Hulu is an ad-supported, online video streaming service that is jointly owned by 21st Century Fox (FOXA), The Walt Disney Company (DIS), and NBCUniversal (CMCSA). In the previous part of this series, we discussed Hulu’s recent move to offer programmatic ad buying to its advertisers. In this part of the series, we will look at some other strategic changes made by Hulu in the past year.

On July 16, 2015, The Wall Street Journal reported that Hulu is planning to launch an ad-free service priced at $12–$14 per month later this year. Currently, Hulu’s free service is ad-supported, while its $7.99-per-month service provides content with fewer ads.

Hulu has made some strategic changes in the past year to...