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Microsoft Is Making a Play for Apple's Core Customers With New Devices

If last week's Microsoft (MSFT) earnings report highlighted how well many of the company's less flashy enterprise businesses are faring, Wednesday's New York City event was about providing a jolt to a part of Microsoft's business that receives an outsized amount of media attention, and where the company's offerings have frequently been dismissed as dull or simply irrelevant in a mobile-centric world.

There's a lot within the PC hardware and software announcements made at the event for creative professionals -- and perhaps also many consumers -- to be intrigued by, and for Apple (AAPL) to take notice of as it gets set to unveil (according to many reports) new MacBooks at its own event on Thursday. But the most important announcements, the ones that could impact tens of millions of PC...


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