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John123 in Gainers & Losers,

WHR is down 8.7% on pricing

Shares of Whirlpool Corp (WHR) tumbled on Friday on concerns about price cuts by rival appliance makers and the strong dollar's impact on foreign revenue.

Promotional pricing and deep discounts by some foreign competitors eroded market share in the third quarter, President and Chief Operating Officer Marc Bitzer said on a conference call following Whirlpool's third-quarter earnings report.

Whirlpool shares fell 8.7 percent to $145.90.

Chief Executive Jeff Fettig told analysts that rapid currency depreciation, including those of Brazil, Canada, Russia and the European Union, would reduce 2015 annual sales by about $2.5 billion.

Fettig also said declining demand in Brazil, China, Russia and Ukraine would reduce annual sales by about $900 million.

Whirlpool, the world's largest appliance maker, lowered its forecast for 2015 earnings per share but third quarter earnings were higher than expected.

Whirlpool revised its full-year outlook for ongoing business earnings to $12 to $12.50 per diluted share from $12 to $13. 

The company said changes in the 2015 outlook reflected weaker sales in Latin America, the stronger U.S. dollar and an effort to improve margins.

Overall, third-quarter sales jumped 9 percent to $5.3 billion from $4.8 billion a year ago, slightly below expectations of $5.41 billion.

The company lowered its estimated 2015 full-year capital spending to a range of $700 million to $750 million, down from a previously forecast $750 million to $800 million.

The company posted a higher quarterly net profit of $235 million, up from $230 million a year ago, citing cost and capacity cuts, acquisitions, and a favorable price mix.

WHR was extremely volatile last trading session. Today, I am going to play against breaking yesterday's range. Sell @ $160 and $167 and Buy @ $145 and $141.