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Whole Foods Earnings Preview: Comps Are The Focus, But The Store Strategy Is Changing

Whole Foods (WFM) the specialty grocery retail giant, that has dominated the "organic" or natural space for years, until recently, reports their fiscal Q1 '15 financial results after the bell on Wednesday, February 11, 2015.

The bigger picture on Whole Foods is that the iconic giant is the market share leader and the "first-mover" leader in what is now the faster growing segment of grocery retail, i.e. "specialty organic" or "specialty natural" or healthy living or whatever term you want to use for the segment.

Although I haven't seen hard market share stats in a while, the specialty organic" was still less than 10% of total grocery retail share, and was continuing to grow at double digits.

Hence in the last 3 - 5 years, it has attracted a lot of competition.

The last 18 months:

In late October '13 WFM traded up to $65 per share and looked to… Read More …