Francesca's Holdings Corporation FRAN was a big mover last session, as the company saw its shares rise roughly 6% on the day. The move came on solid volume with far more shares changing hands than in a normal session. This stock, trading in a volatile price range of $17.29 to $19.63 in the past one-month time frame, showed a pick-up yesterday at $18.50.This shoes and related apparel stock witnessed four negative estimate revisions in the past 30 days. The Zacks Consensus Estimate also moved down over the same time frame, signaling trouble down the road. So make sure to keep an eye on this stock going forward to see if yesterday’s move higher lasts.Francesca's has a Zacks Rank #3 (Hold), while its Earnings ESP is 0.00%.However, a better-ranked stock in the wider consumer staples sector is Church & Dwight Co. Inc. CHD, carrying a Zacks Rank #2 (Buy).Is FRAN going up? Or down? Predict to see what others think: Up or Down Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report CHURCH & DWIGHT (CHD): Free Stock Analysis Report FRANCESCAS HLDG (FRAN): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research