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Facebook product chief reveals the tiny details that could cause it to 'totally fail' in new markets

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Facebook product chief Chris Cox

(Business Insider / Jillian D'Onfro)

When you're hurtling towards global domination, you're going to face some unexpected challenges along the way.

While talking about Facebook's goal of reaching "everyone, across any level of connectivity, how and when they want to connect," product chief Chris Cox highlighted some surprisingly subtle areas that have tripped the company up.

For example, the company noticed that, in India, people seemed to be getting stuck during the sign-up process.

Why?

In Facebook's translation of its service, it used the term "last name" instead of "family name,"...


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