As AAPL is a secretive company, in so much a publicly traded company can be secret, sometimes an outside source is more informative. Such is the case with ARMH when it comes to learning just a little bit more about AAPL. About 95% of the world's smart phones have an ARMH's processor. So when ARMH reported EPS and Revenue above estimates and fairly in-line with management's guidance. On its conference call, ARMH stated that it sees growth in entry and mid-level phones, not high-end cell phones like the iPhone which may be cost prohibitive. As AAPL does not have a phone at the entry level it is potentially missing out on growth in the emerging markets.