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Nike Shares Rose to a new all-time High !


NIKE (NASDAQ:NKE) shares rose nearly 5% to a new all-time high even though the company said the stronger dollar will hurt it's future sales growth.

Nike’s future orders -- a measure Wall Street looks at closely -- were up just 2% in the quarter which was not impressive for a company like‘Nike’ . But if you exclude the impact of the strong dollar, that number was up 11% .Investors chose to focus on that latter number, which was better than expected and is incredibly impressive for a company ofNike’s size.

In particular,Nikesaid that future orders in China and Europe were extremely strong.

The strong dollar Impact

There is an impact on other big guns including Microsoft ), P&G, IBM and Caterpillar , which have been punished by Wall Street due to fears that the greenback's rally will hurt their profits this year.

As per the company : "Nike also faces growing competition from upstart Under Armour , which is growing more rapidly than Nike. Under Armour's stock rose Friday and also hit an all-time high i.e 81.43 with +0.52% (Friday)"

But analysts and investors don't seem that worried. According to data from FactSet Research, at least eight analysts raised their price targets for NikeFriday following its strong earnings.

Nike's success has helped lift shares of retailer Foot Locker lately as well. Foot Locker shares rallied to a record high on Friday too.

An expert comment from Analyst on Sterne Agee :

"The Nike brand is sacrosanct," wrote Sam Poser, an analyst with Sterne Agee, in a report Friday. "Nike will likely continue to gain share worldwide due to ongoing product innovation and the massive dollars dedicated to R&D, marketing, and infrastructure."

and a rebut comment from A on CNN Money:

"My philosophy is to buy stocks while they are at their all-time highs! So yes, buy it! "

Nike is currently trading at 101.98 with + 3.72% rise.