There's no question that online dating has fast become a booming space. The industry, which was nonexistent a generation ago, is now worth an estimated $2.5 billion in the U.S. alone, and counts tens of millions of customers around the world.
Match Group (
In order for investors to understand Match Group's prospects, it's important to understand the competitive landscape. Let's take a look few other online dating brands and companies that pose the biggest threat to Match Group's empire.
Historically, eHarmony has probably been Match Group's biggest competitor. The questionnaire-based online dating platform brings in about $300 million a year, but tends to attract an older demographic than Match Group, which is increasingly focused on younger users through Tinder.
According to industry observers, online dating is increasingly moving to app-based services like Tinder that are based on appearance or immediacy, rather than eHarmony, which takes more of a time commitment upfront.
eHarmony is still a private company, as it has been since its launch in 2004. Since eHarmony is more of a competitor to...