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Twitter and Pepsi Are Sticking Together — Tech Roundup

Twitter (TWTR) has been actively trying to boost its appeal to customers and advertisers. Management has signed a slew of streaming deals such as with the National Football League, Major League Baseball, National Basketball Association and the National Hockey League. It has also rolled out other initiatives in an effort to attract new users.

While user growth still remains relatively stagnant, CEO Jack Dorsey & Co. realize they are not deploying an overnight game plan. However, the stock is moving higher Monday on several announcements: The company may be rolling out an app on Apple's (AAPL) Apple TV, and the unveiling of promoted stickers.

TheStreet has detailed the Apple TV news; as for the

, the first partner...


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