Katie O'Brien
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Katie O'Brien in Senior Content Editor,

Amazon Acquires Company to Help Better Fit Shoes

Amazon (NASDAQ: AMZN) has acquired yet another company, according to TechCrunch. The 3D shoe fitting company, Shoefitr, was acquired by the giant ecommerce site, in an effort to help boost fashion sales.

According to TechCrunch, it remains unclear how Amazon will incorporate Shoefitr in its services; however, reports have shown that previous companies utilizing Shofitr saw returns decrease by 20 percent.