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Nomura Increase Price on Facebook

Nomura stand by its Buy rating on Facebook and raised the price target to 84 dollar from previous 78 on the account that Facebook will see rising average ad prices. This is from the shift in the mix of ads that Facebook receive and also the increase in its core ads’ price.

Facebook ads price is already high compare to other tech company with average price per ad accelerated by 92% YoY. And Nomura still believe that Facebook can command higher price due to its increasing mobile users and the company can certainly take leverage on its news feed feature to demand higher prices.