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Here's How Amazon's E-Commerce Rivals Are Doing on Prime Day

The rush of publicity and expectations surrounding Amazon's (AMZN) second-ever Prime Day appeared to be lifting the entire e-commerce sector Tuesday, but longer-term, the pressure will no doubt be on Amazon's rivals to keep up.

Jeff Bezos' e-commerce empire kicked off Prime Day at midnight Pacific Time on Tuesday, boasting about offering over 100,000 deals in 10 countries and more than doubling the number of participating sellers from last year.

Shares of Amazon briefly hit an...