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ADT Shows Promise with Improvement in Customer Retention

On Sep 8, Zacks Investment Research updated the research report on security and protection services provider The ADT Corporation ADT.

With a wide array of products to cater to a broad spectrum of customer needs, ADT has a strong footprint in the large and growing residential and small business security market. The product portfolio of the company includes some of the most respected, trusted and well-known brands in the industry. As reputation and reliability serve as the two key elements in the decision-making process while purchasing home and small business security and automation services, ADT has a distinct advantage over rivals with its well-recognized and reliable brands.

Additionally, ADT continues to add new features and capabilities to its Pulse platform to ensure that the product continues to be the best home security and automation solution in the industry. The depth in product portfolio, strong brand identity and a well-diversified customer base offer an unrivalled competitive advantage to...