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Acxiom (ACXM) Provides Audience Data Services to Pointlogic

Leading analytics and software-as-a-service provider Acxiom Corporation ACXM was recently chosen to provide its data services to Pointlogic, a unit of Nielsen Holdings plc NLSN, to bolster the latter’s Commspoint marketing solution. The details of the deal remain undisclosed.

Headquartered in Rotterdam, the Netherlands, Pointlogic is a global leader in providing market planning solutions to brands, media agencies and media owners across the world.

Commspoint is a marketing tool designed by Pointlogic to enable brands and their agencies identify the best communication channel mix for their goods and services. This system uses extensive consumer and media expert surveys, in addition to updated data analytics techniques to help choose the best contact points for marketing campaigns.

Per the deal, Acxiom’s audience data will be fed into Commspoint's solution for media planning and buying, targeting brands and their agencies.  

Acxiom’s highly efficient data analytical service has an accuracy of 95% in the U.S., while the company has over 5,000 pre-configured data sets tailored for major verticals, seasons and marketing events.

With the advertising industry getting increasingly sophisticated, planning and buying media to optimize clients’ investments has become tricky as well as creative. Clients increasingly use Acxiom’s data for their campaigns to stay ahead of the curve. This deal with Pointlogic will help its clients and media agencies to use the same data set for planning and buying media.

Over the last four decades, Acxiom has provided marketers and advertisers its data services to improve and optimize their investments. The Pointlogic deal will further strengthen Acxiom’s leading position in the market.

Acxiom, headquartered in Little Rock, AR, provides consumer data and analytics, information technology, data integration, and consulting solutions. Its products and services enable clients to use information to improve their business decision-making processes and manage customer relationships. Acxiom has a customer base that includes firms in the financial services, insurance, information services, and direct marketing, publishing, retail, consumer packaged goods, technology, automotive, healthcare, travel and telecommunications industries.

Acxiom carries a Zacks Rank #3 (Hold). A couple of better-ranked stocks in the industry include Barracuda Networks, Inc. CUDA and Science Applications International Corp. SAIC, both carrying a Zacks Rank #1 (Strong Buy).

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