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Actionable news in SEAS: SEAWORLD ENTERTAINMENT INC,

SeaWorld still facing 'Blackfish' backlash

SeaWorld Entertainment Inc., troubled by a backlash over its use of its signature orcas, swung to a loss in its latest quarter as the company once again grappled with negative public perception cutting into attendance.

Company officials said that overall attendance has plunged some 353,000 guests over the first half of the year, compared with the same period a year ago. The decline was mostly due to shrinking domestic and international attendance to the parks in Orlando, Fla., and San Diego.

The theme-park operator said that its Orlando park was impacted by reduced national advertising and competitive pressures, while the park in San Diego was hurt by "public perception issues" which have "resurfaced" since the company reduced spending on marketing.

Shares in the company, down 28% over the past six months, plunged 13% to $11.90 in...


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