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Amazon Dash Button Continues Exponential Growth

SEATTLE--(BUSINESS WIRE)--

(AMZN)—Prime members are increasingly using an Amazon Dash Button (www.amazon.com/dashbutton) to conveniently reorder everyday essentials and, today, Amazon added more than 60 new brands to the program. New additions include Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many others.

“We’re thrilled to see more and more Prime members experiencing the convenience of Dash Button and restocking their everyday essentials with a simple press of a button – from toilet paper to coffee and dish soap to snacks. As a result, we’re seeing exponential growth for the program and orders increased over 5x in the last year,” said Daniel Rausch, Director of Amazon Dash.

In addition to adding brands in the US today, the program also recently expanded internationally – in August, it launched in Austria, Germany, and the UK, and Dash Buttons for a majority of brands there sold out in a single day.

An increasing number of Prime members are using Dash Button. In fact, a majority of Amazon orders are made via Dash Button for popular items from brands such as Hefty, Peet's Coffee, and ARM & HAMMER. Customers will now find even more brands to choose from across a variety of new beverages and pantry essentials, as well as pet treats and personal care items like toothbrush heads and dry shampoo.

“Customers never want to reach for a new trash bag and find out the box is empty – with Dash Button, we’re helping ensure our customers never go through that...


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